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The Formula for Successful Marketing

Author: Ralph Mroz
Category: Reference
Publisher: Avant Books
ISBN: 0-932238-51-3
Year: 1990
Subject: Marketing, Guide Book
Description: This book provides a model for the entire marketing function, and lists all of its activities. If you are a marketing professional, it will furnish a formula for your activities; if you work in another area or a re a general manager, it will provide a set guidelines for working with and evaluating marketing.
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