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Market-Led Strategic Change-large

Market-Led Strategic Change

Author: Nigel Piercy
Category: Reference
Publisher: Thorsons
ISBN: 0-7225-2544-3
Year: 1991
Subject: Marketing, Budgeting, Planning, Managing
Description: The book will take you back to the basics and show you how to market, it will show you how to budget and plan. It will help you confront critical questions on the organisation of marketing.
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