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Successful Marketing for Small Businesses
Author: Nigel Hill
Publisher: Charles Letts and Co Ltd
Subject: marketing, small business, advertising, promotion
Description: Successful Marketing for Small Businesses is the second in a series of guides, produced in association with The Royal Bank of Scotland, to help you make a success of your venture. The guide covers marketing for both service and manufacturing businesses, and contains useful information and advice on: understanding your market, customers and competition, planning your marketing campaigns, pricing, selling and distribution, advertising and budgeting.